Beauty Care

FOR IMMEDIATE RELEASE Washington, DC, June 25-2002DC owned by women, TOTALLY ITALIAN, before selling INSTITUTE INC Ganassini Skin Care range of products in DC AREA FROM THE FIRST PILOT MARKET.Targeted markets include fashion, health and beauty for women and consumers of Evil all ages, parents and children / adolescents, dermatology, cosmetic surgery, pediatric and obstetrics / gynecology and professionals spa aesthetic. All Italians, Inc., a DC area, women-owned businesses, today announced its exclusive rights on the market Rilastil and other internationally famous by the # 1 doctor recommended line of cosmeceuticals' s Italy.

Values-based startup will become the first U.S. company to offer this line of treatments for skin care on scientific base that blends with the beauty of healing and therapeutic products for the needs of your skin. Ganassini Institute, founded in 1938, is a Milan-based pharmaceutical company. The company is engaged in research, development, production and distribution of pharmaceutical products, cosmetics, nutritional supplements and products for facial care and body treatments, including therapies for many skin types / conditions and hygiene of the ear solutions', nose, throat, pediatric and OB Gyn requirements / etc.

The Institute, which covers most of its profits into research and emphasizes health and beauty care products in its development, concentrating in the areas of dermatology / plastic surgery, obstetrics / gynecology, pediatrics e. A solid scientific basis and strict quality controls to ensure the production of safe and effective. Ganassini lines are sold in over 20 countries in Europe, the Middle and Far East, Latin America, Australia and now in the United States Susan Fontana, educator and expert in child development, and Karyn Messina, a psychologist and psychoanalyst, is co – founder and co-chairs of all the Italian, Inc.

In announcing the introduction of products Ganassini in the United States, the two entrepreneurs said, we are very excited about our alliance marketing high-growth companies with high quality content as the institute Ganassini . We are confident of our success, because the product is scientifically proven results and optimum quality. Further evidence of the effectiveness of Rilastil, Italy's best-selling line of cosmetics facial care and body, Padma Lakshmi, model / writer / actress, professing his loyalty to this product in the June 2002 Harper's Bazaar.

In an article titled "Beauty Secrets, Lakshmi reveals that she has only ever found (Rilastil) in Italy 'and asks friends to bring me loads, which I store in my refrigerator.' The eleven lines Ganassini include formulations that range from skin care to protect the delicate skin of babies overall (line Vitamindermina), treatment of new stretch marks and scars post-surgery, the repair of burns, such as radiation damage in patients with cancer, the prevention of premature skin aging in adults (Rilastil lines).

The Bioclin, Vitadermina and Otimer / offer range Tonimer general hygiene products and solutions for specific conditions. The line of products, in all types of skin, sex and age, which inspired the motto for the first 100 years and beyond. Fontana di Messina and the plan to distribute the various product lines Ganassini through a full range of marketing channels, including a site just www.totallyitalian.com launched a network. The two women entrepreneurs are committed to building a society of basic values that will contribute positively to society.

In addition, the team-based organization plans to combine the use of their child with their project on-line continuing education, from the beginning, an infant stimulation, bonding and brain development program for all socio-economic levels. The company plans to donate a portion of its profits to charities focused information causes . For more on the launch of several product ranges Ganassini, planning, marketing and distribution channels, or other information, please contact: Susan Fountain Messina Karyn O 202-537 -5,433 Survey .

* Italian society, the IMS data established in 2001 that the market share Ganassini for Italy was number one with 35.1%. The runner-up similar enterprises in Italy claims 8.3 shares% of the market.

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