Beauty Care

Consider the power of storytelling in marketing the product. Is there a way to capitalize on an often overlooked part of your website. As a consumer on the Internet, are often dazzled by the choice. It is not easy to make my mind. I need something more to go, something more than promises, images and prices. To say that the search for "herbal treatment for pimples. There are three vegetable dealers on page 1 of Google that attract my attention. Any offer similar products at a similar price, and incentives, such as – but I just need to go to the website of one purchase.

So 'About Us Page' for more than selling the product. You'd be surprised how many 'About Us pages' does not say much about the origins and background of the company – or they would someone Story.Why want to know my story – you ask? Because today's consumer climate is ripe for this. Even the designer brands are losing ground to the charm of choices screenplay. And 'know that customers who boasted of an original Rolex watch now boast how they found a large imitation while traveling in Serbia – a fraction of the price.

With so much choice, so many stores (online, physical mail), which became the turning point for a decision to buy something more – the touch. humanize take this quote by Stephen Denning, who is often described as the Warren Buffett of business communication: "The problem is that when consumers are hit between the eyes (with a field sales) to respond to attacks . But with a story and involve the general public – these are people with the idea, asking them to participate with you. "- Quoted in" Made to Stick ", a book by Chip & Dan HeathYour company has a story to tell.

It might be: How did you start – the struggles and victories along the way.What motivated to start your business with courage , your hopes for the future, and what you come.Humble origins of your company, if you're not the founder. 'They said it could not be done' stories always inspire people.You can be very reserved and reluctant to do this . Or maybe you're not the founder of business, so that they can not get access to their history and roots. Then weave a story around the star or the flag ship product or your high-value products (those that return the highest margin): You may be about the inspiration behind the creation of your product is the fact product.

How – something the creation that is amazing and makes the customer experience proud.A with the product. We can offer incentives (coupons) to submit their competition story.Study product and see how yours is different, then highlight that you are always competing difference.Otherwise on price.Some concrete examples of 'About Us' on contentBack treatment "to herbal remedies for acne, where I found three websites with very different approaches to their 'About Us page'. Now, to protect privacy, I X-out any reference to names.

Furthermore, the content of these 'pages on Us' is at least six months of age. So its very likely the content has changed (dynamic web sites are, after all .1). Full-VersionHere is an example of a website that takes its 'About Us Page' very seriously. It begins: "This inspiring story of success began in the United States when the friends of X and XX, the company formed a novice to shopping 'at home' in 1988. Today, the XXX Corporation is one of the most successful property Private direct response companies in the world with an annual turnover of over 1.

5 billion dollars. "But get this, the next paragraph is a hyperlink to a PDF file of 6 pages on all the two founders and the way in which and start business. With a lot of fund is inspired and memorable.2. Page wetting their AppetiteIn 'My Story', this task requires a lighter and more personal: "My name is X and I live in XXX, where XX run. I'm not a doctor or a pharmacist, I don 't have a doctorate, and I have years of experience as an expert in nutrition. 'm only a student who used to suffer from acne myself until I discovered vitamin B5.

"It' simple and straightforward. You feel like you are dealing with a person not just a faceless business.3. Under statementHere Classic is what I mean, not enough information about the activity. In their 'About all that the page XXX' is says: "XXX has been established with the aspiration of the secrets of Indian beauty and enlightenment

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